There is a Diflucan Online Pharmacy rush of individuals and small businesses going toward Twitter and Facebook as their main points of contact with their customers.  Diflucan Online Pharmacy In fact, a prominent social media consultant told me recently “If I had a big email newsletter list I’d try Diflucan Online Pharmacy to convert those people to Twitter and just use that.  It’s faster and better.”

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The Diflucan Online Pharmacy reason is clear: ownership.  If you have an email list, you own that list (and you better be using an Diflucan Online Pharmacy email service like Mailchimp or Aweber to be sending your messages!).  An email list can be curated, controlled, built up Diflucan Online Pharmacy over time, but can’t be taken away from you forcefully unless you use it for spamming. Your Facebook Friends or Diflucan Online Pharmacy Twitter followers?  Look in the fine print of the Facebook and Twitter rules of service and you’ll discover something I Diflucan Online Pharmacy doubt you’ve thought about: you don’t own anything.  You don’t own your lists, your friends, your tweets, your posts, your Diflucan Online Pharmacy maps, your identity.  Even your photos are in a grey zone … in order to publish them to the web Diflucan Online Pharmacy you first have to release some control.

To Twitter and Diflucan Online Pharmacy Facebook you are, honestly, simply ones and zeros.  And if Twitter or Facebook crash and burn in a blaze of Diflucan Online Pharmacy glory?  Bye bye to your communication with customers.

Am I telling you Diflucan Online Pharmacy to not use them?  Of course not.  But here is the goal, and always focus on it: Diflucan Online PharmacySo Diflucan Online Pharmacy make it special.  The burden is on you, but the burden will make you better.

Think Diflucan Online Pharmacy about it: your email list is full of people that have Diflucan Online Pharmacy  Twitter is not … twitter is Diflucan Online Pharmacy full of people that have chosen to keep an eye on you. If you put out good info and links Diflucan Online Pharmacy and become a resource they will look actively for your tweets.  Facebook is full of people that have expressed they Diflucan Online Pharmacy “Like you.”  That’s nice.  They like you.  It’s a good step.  But do you truly have their attention?  A Facebook Diflucan Online Pharmacy wall post is often scanned and scrolled past.  If they click on it, that’s great.  But always offer more if Diflucan Online Pharmacy they take one more step: join the email list.

What to offer Diflucan Online Pharmacy to email subscribers? Exclusive content, special ‘insider’ info, even something simple like a free beautiful photo or a poem or Diflucan Online Pharmacy an idea once a month is enough to bring most people to sign up.

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